Common Boutique Hotel Loyalty Mistakes: A Strategic Operations Guide
The architecture of loyalty in the boutique hospitality sector exists in a perpetual state of tension. By definition, a boutique hotel thrives on the promise of the bespoke, the intimate, and the singular. Conversely, a traditional “loyalty program”—the kind pioneered by the global conglomerates—is a machinery of volume, standardization, and algorithmic gamification. When an independent…